where i've wordsmithed.

About Me

I’m a writer, editor, content marketer and social media manager with 7+ years of experience in content creation. I’m passionate about learning all there is to know about an audience, delivering engaging content that both entertains and meets a need, and leveraging analytical insights to constantly innovate. I’m a storyteller at heart who believes in the power of stories to create strong connections, drive results and build lasting brands.

Experience
Marketing Content Specialist
Elements Global Services

08/2020 to present

  • Owned all aspects of content creation and developed new standards and processes as the HR tech startup's first content marketing hire

  • Planned content calendars based on SEO and keyword strategy, industry trends, current events, sales needs, and marketing campaigns 

  • Produced a mix of short- and long-form content, including blogs, eBooks, white papers, newsletters, one-pagers, sales emails, and video scripts

  • Tracked content performance to determine and adjust content strategy

  • Collaborated with stakeholders to ensure content appealed to our audiences, moved prospects along the buyer’s journey, and furthered company goals

  • Coached sales team on how to use content in their outreach and performed LinkedIn profile audits for more effective prospecting

  • Managed relationships with external partners and agencies

  • Wrote company style guide and worked to define a consistent brand tone and voice
     

Content Marketing and Media Manager
SMS Assist, L.L.C.

08/2019 to 03/2020​

 

  • Developed audience personas to create B2B marketing collateral—blog posts, one-pagers, ads, social media, landing pages, and more—that aligned with stages and touchpoints of journey maps while adhering to brand voice and tone

  • Produced sales enablement content, including slide decks for presentations and chapters of an intensive playbook that outlined all aspects of the business

  • Contributed to launch of new website, working with stakeholders to craft appropriate messaging, determine content needs and write website pages

  • Managed social media accounts, creating editorial calendars and leading a team of five. Performed social listening and monitored social media pages for comments and customer inquiries.

  • Conducted competitive social media audit and used insights to build a 25-page strategy. Grew LinkedIn audience by 30 percent. Over a two-month period, increased engagement by an average of 520 percent across three platforms.

  • Monitored media for external mentions, competitive analysis and industry news. Served as liaison for partnerships, creating ads for awards and acting as point person for other content needs.  

  • Wrote and sent email communications using HubSpot marketing tool

  • Collaborated with Design team to make new forms of marketing collateral across web, social, and print media

 

Web Content Specialist
Brady Corporation

10/2018 to 07/2019

 

  • Managed web and print catalog content for all storefronts

  • Introduced products to e-commerce sites, using SEO knowledge to write copy

  • Troubleshot website content issues and worked on site improvement projects

  • Planned company events as a member of Employee Engagement Team

 

Digital Content Editor
Prime Publishing LLC

06/2015 to 10/2018

 

  • Wrote editorial calendars and used content management system to write and update articles, blog posts, and pillar pages for company’s largest craft property, utilizing SEO practices to rank on keywords and increase organic traffic

  • Built 14 email newsletters per week for more than 400,000 subscribers while constructing A/B content, formatting, and subject line split tests

  • Analyzed and reported on site and newsletter content weekly, monthly, and quarterly to develop future content strategy and identify areas for improvement, using Google Analytics, Moz, and other reporting tools

  • Managed social media and engaged with readers daily, scheduling posts across Facebook, Twitter, and Pinterest and monitoring Facebook group

  • Participated in quarterly SMART goals to test new content strategies

Skills

Basic HTML

Search Engine Optimization (SEO)

Google Analytics certified

Email marketing 

Social media management 

Multimedia storytelling

Project management

Content management systems

Tools
  • Google Analytics

  • SEMrush

  • Moz

  • HubSpot

  • Mailchimp

  • Constant Contact

  • Sprout Social 

  • Hootsuite

  • Buffer

  • Meltwater

  • Wordpress

  • Asana

  • Monday.com

  • JIRA

  • Smartsheet

Languages

Proficient in spoken and written Spanish

AP Style, experience with in-house style guides

Education
Bachelor of Science, News-Editorial Journalism
University of Illinois at Urbana-Champaign

 

Minor in Spanish, cultural analysis

Graduated with Highest Honors, top 5% of class

College of Media James Scholar