The goal

Benepass offers several products across two main categories: pre-tax benefits and lifestyle spending accounts. But the website didn't reflect this structure, making it difficult for visitors to grasp how our products fit together or the full scope of the platform. We needed category pages that would clarify our product architecture and help prospects see the complete picture.

The outcome

We rolled out two category pages that clarified Benepass’s product architecture while elevating design and product narrative. The new pages:

• Established category-level positioning that guided visitors to the right product pages

• Clarified product messaging and value propositions while simplifying overall site structure

• Highlighted key product features and differentiators through in-depth visuals and supporting copy

• Featured results-driven case studies and testimonials from both buyers and employees

• Guided visitors through a clear journey from product exploration to launch

Explore the designs below, and click through to see the live pages.