They've kind of always been my thing. I'm a writer, editor and content marketer with 7+ years of experience in crafting content for companies of every size, in a variety of industries. I'm passionate about learning all there is to know about an audience, delivering engaging content that both entertains and meets a need, and leveraging analytical insights to continuously improve and innovate. I enjoy combining my affinity for storytelling with an analytical mindset to build content strategies that harness the power of data-backed stories, creating strong connections and developing lasting brands along the way. 

After graduating from the University of Illinois at Urbana-Champaign with a degree in news-editorial journalism, I have since worked in reporting, book publishing, digital content, marketing and social media. I credit my journalistic background for a natural curiosity that enables me to constantly research and learn new topics, industries, projects and audiences with enthusiasm and tenacity. 

 

A native of the Chicagoland area, I have also lived in Indianapolis and New York City (deep dish still wins!) before returning to Chicago. In my free time, you can find me reading, taking a hip-hop yoga or spin class, listening to a podcast, or watching any Netflix true crime content I have yet to consume. 

Currently reading...

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For business: Stories That Stick by Kindra Hall

For pleasure: Purple Hibiscus by Chimamanda Ngozi Adichie

© 2020 by Annalisa Rodriguez
 

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