The goal

2021 marked 30 years since Tim Berners-Lee launched the world’s first website, a pivotal moment in tech history. To celebrate the anniversary, we wanted to launch a thought leadership campaign exploring how infrastructure evolved over the past three decades and where it's headed in the next 30. As a platform powering the internet, Fastly needed to lead this conversation, not just join it.

The outcome

We built a multi-format campaign: a blog series diving deep into the web's evolution and quick-hit social videos designed for maximum shareability. We interviewed internal SMEs to surface unique insights, then shaped those conversations into blog posts with a distinct POV on the web's past, present, and future. I managed the campaign end-to-end, including providing creative direction to the external agency producing our social content.

Browse the deliverables below.